September inexpensive marketing tips for homeowners Day Spa
So you opened your doors and Spa now sit in your beautiful Spa eagerly customers to come flying through the doors and you make lots of money. Spas For some highly visible, high traffic areas such as hotels, this occurs. Most often, however, the process takes a little longer and requires marketing. Even if your spa does not start with a bang, it is always wise to have a marketing plan in place and monitor your marketing efforts. You never know when the next economic dip could happen unexpectedly or maybe the shots competition in next door! Here are seven inexpensive marketing tips to help you make your business a success.
1. Owning a website
You must have a website in this era and it should not cost you a fortune. Do not be shy to tour the site of quote. Ask to see previous work and find a web designer who is both a good and designer who has the search engine optimization (SEO) knowledge. There is no point in just having a good image online that nobody can ever find, so be sure to quiz your designer on their potential SEO knowledge and design your site with content in mind rather than beauty. Sure, your site should look visually very good, but it should also be optimized for the web in terms of content and Keywords. For example, when someone types in "Spa" or "Dayspa" in Google, You want your site to appear on the homepage.
I also recommend writing the content for your site yourself first. This will help you clarify what you want based on your navigation and other elements on your site. For example, a reservation request receiving e-mail for you and a "Subscribe to newsletter" box.
2. Market your site through marketing tools Online
The next step is to market your website online. This is very important that most people go line their first port of call when searching for new information. Better to be found on the web not! Here are some cheap things, you can To promote your business online (you may need an expert in designing websites to help you): –
– Submit a site search engine directories begin to organically ranked by Google. If your site has been optimized search engine with the right content and keywords, you should start enough to be ranked highly on Google in six months.
– Register with online directories and booking services – they do their own marketing, your name and send you customers. Many of them are based businesses Commission, so it costs you nothing.
– Social networks – Launch a Twitter and a face book profile and updated regularly. (Go online and research how to this)
– Google Adwords. If you have a marketing budget, put some money aside for Google Adwords. Again, go option online marketing and research that cost per click.
3. Build your own database as quickly as possible
While many spas I looked in the past does not keep records of their own customers. It is a crime of marketing. The best way faster and start increasing your income is the market to your customers first. These people are already attending your institution, it should be easy to sell to recover again. (Provided they have a positive experience the first time).
So, build your database. Capture their e-mail and mobile phone details and send them regular updates – for example on your promotions. This Which brings us to the next point …
4. Create a special / promotional calendar on the market to your database.
There are twelve months in a year, make sure you have twelve special aligned, especially for "special events" such as Valentine's Day Christmas, Mother's Day, etc. Do not forget these important dates when people try to do something very special with someone they love. And do not just do what everyone else does, be creative! Think about your own promotions that distinguishes you from others. You must not always think "cheap". You can also think of "value added". For example, buy a package of A Day Spa and receive a free French Manicure set!
5. E-mail & SMS from your database
Now that you have your database and you your special aligned, how do you get the information to your customers? By e-mail and SMS marketing tools. E-Mail and / or SMS from your own database every week or at least every month with your monthly or weekly specials. Do not spam every day that it becomes irritating, but once a week is acceptable and once a month is a must.
There is a little spread and sms'ing tools out there that offer great rates and also stunning newsletter models to choose from. Graphicmail I use is very friendly and has great support and offers a 3-month trial, to give him a party. Otherwise, make research on the internet and choose the one that best fits your needs.
6. Gift Certificates
Gift Vouchers are another great way of marketing your spa be sure to offer them. Print Spa Gift certificates and keep them in a conspicuous example, at the reception where people pay. This will remind them to buy their friends or family gifts they otherwise may not have thought.
Sale Gift Certificates are a great way to "soft market" your business to new customers while at the same time generate income. You should also consider selling gift vouchers online from your website. Your web designer will be able to help you with this.
7. Relationship Public (PR)
Pay for magazine or newspaper ad is extremely costly and requires a large number of repetitions in order to be effective, an excellent way to enter free magazines through public relations (PR). Invite the beauty editors Top 10 Women's magazines brought to visit your establishment for a Cure and to write a review. This review will result support your spa, which is worth more than simple general announcement!
Make sure your therapist better treatment and ensure that their overall experience is five Stars. To do this regularly with publishers of beauty. Do it whenever you want to get a free magazine cover. It works. Keep magazines mind that having a lead time of 2-3 months for your item appears only three months later.
I hope you found this article useful. Good luck with your business!
About the Author
If you would like to list your Spa on our Free Spa directory, plus sell your specials online, visit us at www.wellnessfinds.co.za . If you are looking for great South African Spa deals, click here. Wellness Finds is South Africa’s premier online Spa Directory and Spa booking service. All major credit cards are accepted.
Article Author: Tricia Cook, Managing Director of the Wellness Finds.
The Cove
