Looking for Film Buyers? 5 Steps to Ensure the distribution of independent film
Copyright (c) 2008 Daniel Laflèche
So, you have an independent film and want to find distribution.
Not many options for distribution been available, has never been so confusing for decide what is right for you and your film. The industry is experiencing a transitional moment, everyone knows online downloads are the future, but nobody knows exactly how it will play out. Moreover, the distribution has been on the line also offers a plethora of options for the independent filmmaker and Producer. What to do what to do.
This article is the first in a series of five parts that are seen in all avenues open to you as a filmmaker and distributor. We will provide some tips on how to find your film a house.
Whatever the fate of his film, his goal is to find a buyer for its license to the film. Who are film buyers? We're talking about broadcast TV (cable, satellite and terrestrial), DVD companies, the VOD service providers, and mobile content providers.
Let's start this series by examining the psychology of this rare professional and overwork. Here are five things you should know about Film Buyers and 5 tips to put the best face of your film forward.
1. Film Buyers want a "history." This bit of terminology here might create some confusion. We are not talking about the plot of your film or the subject of his documentary, but the story of a far to sell the film – on paper. You should be doing everything in their power to create that history. To do this, you have to distance Himself from the film you know and love and wonder: What will sell this film to someone who does not know and I love the way I do? The answer to this question is the story "that you use to sell their film.
The most valuable, of course, raw material for a sales history is … star power. Film Stars often fail to attract its audience, but does nothing that film buyers feel more peaceful than the presence of some familiar names in the mix. If you are devoid of any power on behalf of good faith, not fear, you have other options. theater piece and press any generated are also extremely important. You should be set aside for yourself to find some kind of festival and exhibition press for his film. Even if there is a festival of fashion or one more publication, festival and press play the Movie will have no history at all have a first chapter. Bombo is exaggerated, but the film would seem more valuable to buyers if you have a story. If you can say: "This film already had some exposure. This film has been reviewed. This film has played at a festival. This film has an answer. This film has a presence Online. This film is the beginning of a hearing or a niche audience, then you have a history of embracing the buyers want.
If you are looking for ideas that should come before the services of the industry. Look at how distributors market their Films, and find out how to do this in small scale. You want your story to be a comfortable and familiar. "But my film is original, beautiful, poignant, unique … and my marketing must be the same" you say. This brings us to the next point …
2. Film Buyers think in dollars, not passion. When selling your film, do not rely on their own enthusiasm and passion to make the sale. Again, channel your enthusiasm into a narrative of the film can understand buyer, a story about how and why this film will attract people to it. Has this genre of film had any recent notable success? Does your film intersect with issues or issues that attracted attention? Save your passion for film, and focus their remaining energy in developing a professional marketing campaign and learning highly efficient language of film buyers.
3. Film buyers are overextended, have short attention spans, and do not want to waste time. Film buyers are professionals. Connect quickly with a wide blade of a (or sell sheet). The circumstances in which he is releasing his film will vary, but something that everyone will need at some point is a single sheet as part of their promotional package. Here is the crucial point: the road should be brief and to the point. This sheet is a cliff notes the most characteristic features of his cinema. Do you have a few positive reviews? Great use in the press release, but sheet using the best one line each. Do you have some talent salt? Stick their names on the sheet with 1 or 2 of their best known films, but to complete biographies save for later. Any film can create a ton of paperwork, but nobody is going to go through all this. Do not bury the characteristics Listing of his film and take the guests get there. With this in mind, do not assume that a buyer will see a screener. Most buyers accumulate hundreds and hundreds of inspectors each year and many of these remain unattended. Save your buyer inspectors show interest, or even for buyers that you have a good feeling envelope.
4. Film Buyers want to work in their comfort zone. To save you time and time buyer, you should always do research beforehand, especially if you are making the first step. They are addressed to a buyer that makes sense for your film? Why do you think? What else had this buyer or to the company that makes you think that the company is right for your movie. Again, these points can be, if not part of a sheet, an introduction the history of film. You look professional and on the ball, stand if it appears that you have personally done the research and address the specific skills a buyer, the successes and proven strengths.
5. Film buyers are scared. For large buyers and film are a group concerned, crouching in the ruins of the music industry decimated and wondering if your business is going to disappear from under their feet. Film and music are different animals, and the future of cinema in the era of Online exposure is not yet fully predicted, but the atmosphere is certainly cautious. The film industry is in transition and everyone is managing their own way, some better than others. You'll see conservative streaks, but also astute entrepreneurs looking to exploit the changing terrain. In general, however, most buyers want to minimize upfront costs. This practice in itself is not suspected, but for their own protection, do your homework and make sure you're dealing with a reputable company and a company that is in a stable financial situation.
About the Author
Daniel Lafleche is the COO of IPEX TV, the leading multiplatform B2B Film and Video online marketplace. Daniel has over 25 years experience in film distribution, combining film and video licensing with internet media. IPEX TV specializes in helping indie Producers and film and video distributors take advantage of the web and reach out to international film license buyers. You can learn more at http://www.ipextv.tv
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