A Business Plan is not Effective Unless Implemented

Business Planning Takes Strong Commitment

The Business Planning Process, its use and implementation, must have the strong commitment and involvement of your Company’s Executives and Management. Effective business planning is a top-down, bottom-up process, yet needs the overall commitment from the upper levels to ensure it encompasses the commitment of the entire company.  Upper Management and Divisional Management must also be amenable to use the Plan to manage operations.  A Plan is not effective unless implemented and used throughout a company.  We suggest building your Company around the Business Plan Process so that it becomes interwoven into the fabric of your operations.  It is a tool, use it. Key Management and Employees who are responsible for implementing the Plan should be actively involved with in its development.  It is important that the Business Plan Development involves all levels of a Company; otherwise, commitment to it will be perfunctory. 

How to Find the Right Business Plan Process

Being someone who has been developing business plans for over twenty years, I only know one way to compose an effective Business Plan - from a Comprehensive, step by step process in a workbook, building block fashion.  A good planning workbook is understandable, simple and processes all business types and aspects in a step by step, progressive, building block process.  Once this Process is complete, there is a simple Business Plan Template to package your Business Plan per your particular uses.  But a good business plan workbook doesn’t stop there, it also addresses the Plan’s Implementation, as no Plan is effective until it is implemented and part of your Company performances.  Only then can success be uniformly attained.

Business Plans Need to have Realistic Short and Long Term Outlooks

The Planning Process and its resulting Goals, Objectives, Tactics, Programs and Strategies should address the significant factors which affect a Company’s short and long term performance.  Outlook is just that, a projection.  Key influences to Company Performance are identified and developed into an Action founded Strategic Plan, which will in turn increase Growth, Revenues and Performance.  One of the underlying Key concepts in a good planning is promoting a Process from the Product Level to the Marketing Level to the Strategic / Performance Level.  The Strategic Tactics and Programs the Business Planning Process develops and produces is what will raise Performance- not blind projections or just “thinking” you can exploit a market. The   Funding Business Plan need to be based on facts to be credible and believable, but most importantly, useful.

Business Planning is a Process that Perpetually Assesses a Plan’s Assumptions

If Key assumptions underlying your Business Plan prove to be invalid, an Effective Plan provides specific contingency planning systems and processes to indicate clear courses of action.  An Effective Planning Process helps you to address significant deficiencies upfront and puts contingent, systematic plans in place to minimize a company’s learning curve severity, while efficaciously exploiting a changing marketplace.  Uncertainty and unexpected change are a guarantee in business. An effective plan has well developed systems and processes in place to adeptly manage those surprise events, turning a potentially costly experience into a profitable opportunity.  Through a solid business plan process, you will design and instal a Company Structure which can develop an effective and competitive Product or Service.  This Product or Service will be exploited via a well developed Marketing Plan and with success implemented into a winning Strategic Plan, producing expected, realistic, attainable Financial Goals. The Venture Capital Business Plan to be successful has to have a built in process to constantly reassess and keep things on track.

Types of Plans – Comprehensive and Specific Aim Business Plans

An effectively developed Comprehensive and Internal Business Plan lays the solid foundation toward successful attainment of needed Financial Resources through an adapted, External Funding Business Plan.  strength starts with the Comprehensive (Internal) Plan, culminating in the viability of various External Business Plans – i.e. Plans for Funding, Customers, Suppliers, Markets, regulative purposes, etc.  A good business plan workbook provides a step by step Process which will produce the Global Plan to successfully run your business.  Other External, supplemental Plans become a snap to “package” from the Global Plan.  It is hard to develop an Effective External Plan without having the foundation of the Comprehensive Internal Plan built. 

For more help with your business planning and business success, please see my article on Business Finance.

About The Author

Frank Goley is a Business Plan Writer for ABC Business Consulting. He is a specialist in company planning, marketing, strategic planning, enterprise turnarounds, on the web marketing and search engine optimization (SEO). Frank has published more than 150 Business Success Content Articles and E-Books. He is writer of a Business Plan Ebook and writes the Business Success Weblog. Frank truly enjoys helping corporations to start, develop, turnaround and realize success! 

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